Crisis-Tested at Boston Marathon Bombing

The message gets through after mass-crisis testing at the Boston Marathon.  During the chaos immediately after the explosions, overloaded cellular networks led to failed calls and undeliverable text messages.  However, those who had downloaded MBTA’s See Say on their phones could communicate. In the middle of the mayhem, people at the finish line shared information…

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ELERTS See Say Helps Locate Persons of Interest

BOLO (be on the lookout) broadcasts engage riders to help locate persons of interest (e.g., missing children, dementia patients, criminal suspects).   See Say has experienced remarkable success with BOLO alerts; riders can effectively increase the probability of locating a person of interest. If there is a suspect that authorities need assistance locating, broadcast an alert…

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ELERTS vs. Mass Notification

Traditional mass notification systems can be useful when the head of an organization already knows what to tell their population of employees.  Employees can receive mass notifications among the stream of emails, robo-calls and text messages they already receive on a daily basis.  For example, Experian reports that 18-24 year olds receive an average of…

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