Mission Statement

ELERTS is changing the emergency response landscape by creating one of the most effective and robust public safety communication platforms using smartphones. Using mobile technology to combine official-sourced alerts with crowd-sourced reports, ELERTS is putting safety and security in the hands of smartphone users everywhere.

About ELERTS

People will help people if they have the right tools. At ELERTS, we are creating public safety communications platform centered on the power and popularity of smartphones. Traditional emergency response systems push out static messages through lowest common denominator methods. ELERTS transcends those methods by combining the incident, the place and the person. This combination of official alerts, emergency data feeds and citizens empowered with smartphones and tablets allows all parties to share verified, real-time, eyewitness emergency or disaster reports — significantly improving overall response and incident outcomes. ELERTS offers its emergency response systems to colleges and universities, hospitals, transit authorities, utilities, municipalities and other organizations. The ELERTS system works by aggregating and integrating multiple sources of emergency data feeds and content types that are rapidly compared, annotated and distributed in a targeted manner to all critical stakeholders. ELERTS believes people will help people if equipped with the proper tools to capture and share information about emergencies.

Executive Team

Ed English, CEO

Ed is a successful serial entrepreneur, with a computer science degree from Boston College. Prior to ELERTS, Ed served as CEO of interMute, a computer security company that was a pioneer in anti-spyware software and which was acquired by Trend Micro. InterMute developed software products to protect computers from malware.

Ed has an extensive background in product creation, computer networking, e- commerce and establishing OEM sales channels and partnerships. Ed has overseen the development of – and brought to market – products for retail, small business and enterprise customers. Early in his career, Ed programmed computer chess and several video games, including Frogger, for the Atari 2600.

Chris Russo, Founder and Executive Vice President

After witnessing numerous people who suffered injuries and/or loss of life due to a lack of communication during a crisis, Chris realized that the Smartphone could be a game-changer not only for public safety but for Hospitals, Transit, Colleges and Utilities companies. Chris is a lifelong First Responder and has received numerous awards including the states highest “Medal of Honor” recognizing his outstanding career in fire services, incident response and public safety education.

For the past seven years, Chris served as Deputy Fire Chief of Hull, Massachusetts. Chris has rescued people in harms way for over 25 years, working in fire, medical and maritime rescue operations. Chris has personally been involved in many high profile events, including the Response and Reconnaissance team at Ground Zero 9/11, the Response team at Worcester Cold Storage Fire, the rescuing of several Kayakers trapped in the Weir River Culvert, the rescue of 175 people from a commuter boat in Boston Harbor and many more emergency incidents.

Brad Anderson, Vice President of Sales

Video surveillance expert, Brad Anderson, brings 25 years of experience with him in building and managing sales teams and channel partnerships, business development, engineering, design, consulting and IT Administration. Most recently, as National Sales Manager-Channel Partners for On-Net Surveillance Systems, Inc. (OnSSI), he helped propel the Ocularis video management solution into a nationally-recognized brand. In his new role at ELERTS, Brad will be charged with building the Sales organization, strengthening verticals in academic, corporate, health care and municipal sectors, and fostering business partnerships. Brad has extensive experience in developing functional specifications for video solutions, conducting product and needs analysis, conceptualizing and implementing deployment plans, and instituting training programs for public and private companies. Brad is based in Maryland where he previously launched an IP Surveillance division for a national integrator. Known as a lively presenter, he is a favorite speaker in industry circles.

Videos

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ELERTS MBTA See Say App Coverage

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Chris Russo, EVP and Founder

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Emergency Notifications for Colleges

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Ed English, CEO